How UX helped drive +130% growth in rental bookings for Good Sam RVRentals
plus nearly doubled sales for Camping World
Helped drive +130% growth in bookings, plus helped improve retail checkout
As the Lead UX Architect, I helped my Team gain +130% growth of RV Rental bookings during my tenture at Camping World, 2020 - 2023. Using a lean framework, rapid testing and always-on customer feedback loops, we made RV history.
From Dendrograms to a/b testing, the data helped us tell the right story.
Major challenge solved:
✅ User engagement
🎸 Wall Street journal write-up
Streamline and smoothed customers path from discovery
to rental and checkout.
Smoothing out users path from discovery to checkout.
...Scaled handoffs 3x faster with variables
Co-leading one of the best Enterprise UX Teams while revolutionizing the rv space has been amazing. We made RV history and I am confident Marcus and the team there will continue to trail new evolution in travel.
Built dsm variables that scaled handoffs 3x faster
+157% Growth
+130% Rentals
+98.9% Revenue
Co-leading one of the best Enterprise UX Teams while revolutionizing the rv space has been amazing. We made RV history and I am confident Marcus and the team there will continue to trail new evolution in travel.
Barrons | RV Sales Have Soared During the Pandemic. These Stocks Could See More Gains Ahead
Barrons article link
Seeking Alpha | Camping World Holdings: A Recurring Revenue Juggernaut
Seeking Alpha article link
Nasdaq | Bull of the Day: Camping World Holding (CWH)
Nasdaq article link
Wall Street Journal | RV Investors Shouldn’t Back Up the Truck Yet
Wall Street Journal article link
Barrons
RV Sales Have Soared During the Pandemic. These Stocks Could See More Gains Ahead
Seeking Alpha
Camping World Holdings: A Recurring Revenue Juggernaut
Nasdaq
Bull of the Day: Camping World Holding (CWH)
Wall Street Journal
RV Investors Shouldn’t Back Up the Truck Yet
